Being a parent is a journey, and so is understanding baby clothes! From size to safety, comfort, smart designs and gift ideas to more sustainable materials, you'll find everything you're looking for in one welcoming place.
Checklist for Newborns
Welcoming a baby into the world? There's already a lot to prepare, so we've simplified the wardrobe part. These are the main things little ones need for those precious first few months.
With wraparound slits for easy dressing - baby will live in it!
bibs and scarves
Keep baby's skin dry and your sink small
Wear it over a jumpsuit to keep your little legs warm.
Easy overnight changes for you, no annoying side seams for baby.
Keep baby's head warm and comfortable.
Protects smooth leather from scratches.
Keep your toes warm by wearing footless onesies
To cover, drape or hug!
It's not just what you need from the list, it's what you and your baby need from the clothes. All our pieces are carefully made to make your life easier: learn more about comfort and quality.
comfort and quality
For us, quality is all about your baby's comfort and safety. It's also about making your life easier and making clothes last longer. These are some of the highlights that you can find in our baby clothes.
easy to put on
For newborns, the bodysuits are easy to take on and off so they don't have to be pulled over sensitive heads. For older babies, we've added buttons around the neck for extra room for easy dressing and epaulettes so you can pull down the entire bodysuit in an emergency.
You won't find annoying side seams on our products. We try not to use them in our newborn sizes: and when we really need them, we make sure they're extra soft.
We don't have tags that scratch the neck on clothes worn against a baby's skin. Instead, we print the details you need onto the material on the collar or use super soft labels.
The best for the stomach
All of our baby clothes have soft lining around the belly for extra comfort. Some newborn clothes also have a double pleated waistband for extra softness. And when the baby is big? Unfold to a larger size!
We hear you little ones: wearing a diaper all day isn't much fun. That's why you'll find clothes specifically designed to fit the diaper well, keeping your baby comfortable and the outfit in shape.
We add a soft elastic strap to our newborn clothes to keep their feet in place and prevent them from getting lost in the fabric. More: The foot covers are elastic to increase space and flexible size.
Look for three-piece sets with bodysuits that grow with your baby. It features a double row of buttons to let you go up the size, stretchy sleeves and legs as baby grows, and an elasticated waistband for added comfort as baby grows.
all about quality
Comfort, security, longevity - there are a few things to consider when it comes to quality. That's why we have quality engineers, controllers and warranty specialists working hard to keep these things under control. Find out more in our Security chapter.
Like the rest of us, babies come in all shapes and sizes. Here are some top tips on what sizes to buy when shopping with us.
— Use our size charts for clothes, socks, shoes, gloves and hats"
— When choosing clothes, go according to height and chest size, not age.
— Measure from baby's head to heel (height) and under the arms at the widest point (chest)
— View our range of full-size products online based on customer reviews
Go to size charts
room to grow
- Is the baby on the way? Don't buy too much; You are likely to receive gifts of clothes in the smaller size
—Keep that mindset and never buy too much in one size—babies always grow fast!
— When in doubt, choose a larger size so that the baby grows (this also applies to gifts)
— Look for built-in designs such as pleated double waistbands and elasticated sleeves
Thoughtful gifts are comfortable for babies, practical for parents, and more kind to the environment. So don't be afraid to ask what the parent really needs, and if you're not sure what size, go bigger; We take care of the rest.
They may be small, but they're stylish. Find the latest trends, patterns and prints for mini fashion icons.
Style lovers, follow us to stay up to date:
Nothing is more important than a child's safety. That's why our baby clothes are always designed and manufactured with safety in mind.
From the details to the dress
We follow strict requirements to ensure our garments are safe from the start. We've considered everything from secure details and soft materials to thoughtful dressing features like double-breasted jumpsuits.
done with care
All of our buttons and accents are tested to ensure they remain secure through normal wear and tear. It's also good to know that all of our zippers have fabric protectors on the back to protect your baby's skin.
No harmful chemicals
You won't find harmful chemicals in our baby clothes. We have implemented some of the strictest chemical restrictions in the industry and continue to push for more advanced chemical management.
Our suppliers and third-party labs conduct ongoing safety, chemical, and quality testing to ensure compliance with global laws. They check things like sharp edges, small parts and other details to make sure our products are safe for your baby.
All cotton in our range of baby clothing is organically grown or sourced from the Better Cotton Initiative (BCI). This means that every time you buy a cotton product, you can be confident that you are supporting a more responsible cotton industry. Almost all of our newborn clothes are 100% organic cotton, so let's find out more!
Why organic cotton?
On average, organic cotton uses 62% less energy and 91% less water than regular cotton. It is also grown without pesticides or synthetic fertilizers and does not contain genetically modified organisms (GMOs). This is better for the soil and surrounding ecosystem and has less of an impact on the environment than traditional cotton.
Would you like to discover more? Look to the Textile Exchange, a global non-profit organization that has even more good things to say about organic cotton.
In providing our materials, we use internationally recognized third-party standards such as B. Organic Content Standard (OCS). In this way, we can say with certainty whether our cotton comes from organic farming. They track the organic cotton we source from start to finish, ensuring it is sourced in the most environmentally sustainable way.
When you buy our baby clothes, we want you to know what they're made of, how they last, and what we're doing to support a more sustainable planet for your child's future.
We are driving a circular fashion industry. And we have to give everything.
What are we doing
— We are approaching our goal of using 100% organic, recycled or other more sustainable materials by 2030. In 2019 our babywear range reached 86% and in 2020 it rose to 92%!
- cotton care. All cotton in our range of baby clothing is organically grown or sourced from the Better Cotton Initiative (BCI). In fact, almost all of our newborn clothes are made from 100% organic cotton!
— Create clothes that last: Quality clothes with room to grow so your baby can wear them longer.
What can you do
— If you have a lot of clothes, ask your loved ones to limit the amount they buy as a gift. And who's giving it: Before you buy, find out what parents need.
— Read our care guides to make baby clothes last longer.
- Overcome? Save for siblings or bring unwanted baby clothes to a clothing collection like ours. If you take used clothing from any brand to an H&M store, it will be reused, reused or recycled and you'll also receive a thank you voucher.
“Member of H&M? You earn mindfulness points for mindful actions, like B. Carrying your own bag to the stores. Keep your eyes peeled for more wellness incentives.