15 Great Social Media Resources and Training Courses (2023)


Social media training for beginners.

Social Media Marketing Courses: Intermediate to Advanced

Social Network Management Courses: Individual Networks

Taking a social media class will increase your skills, but there are hundreds to choose from online. It's not easy to decide which ones are right for you.

If you find yourself in this situation, you've come to the right place! Read on to learn about popular social media training courses and resources.

Some classes are forBeginner, while others are for itmore experienced professionals.

There are also options forcertain social media platforms. They're perfect when you need a refresher or want to dive deep into a platform's features.

The right course can give you the confidence to run a social media campaign for your business. Better yet, it might be just what you need.Reach the next level in your marketing career.

And best of all, many of the courses and resources on this list are completely free.

Ready to dig? Let's do it.

Prima: Read the step-by-step guide to social media strategywith pro tips for growing your social media presence.

Social media training for beginners.

Social-Marketing-Training | hootsuite akademie

Without a doubt, an industry-recognized certificationlooks great on your resume.

Das Social-Marketing-Training der Hootsuite Academy wardesigned by social media marketing strategistsand practitioners.

The result is a certification course that gives you thatpractical skills you need to start seeing resultsin social networks.

Cost:199 $

Long:3.5 hours

Skill Level:mediator

Recommended for:Marketers who want to develop fundamental social media skills in strategy, community, content and advertising.

You will learn:

  • Optimization of profiles in social networks
  • Creating a social media strategy.
  • Develop a community of loyal followers
  • Content Marketing Best Practices
  • Basics of social media advertising

Social Media Marketing Basics | LinkedIn learning

The course is divided into 7 sections, each with its own quiz to demonstrate your competency. The videos are quick and to the point: the longest video is just 3 minutes and 25 seconds.

However, this leaves a lot to be desired if you're looking for something deeper.


Long:52 minutes

Skill Level:Beginner

Recommended for:Individuals who are looking for a basic overview of social media marketing and are not interested in a recognized certification.

You will learn:

  • Development of a social media strategy.
  • Definition of your target group
  • Choosing the right channels
  • Publication of best practices
  • Build and maintain a community
  • Sell ​​on social media
  • measuring activity
  • Innovation mit Social Media Marketing

Specialization in Social Networks | Northwest University

The specialization in social networks consists of 6 courses.It covers everything from strategy, listening, content and advertising..

This program is taught by Randy Hlavac, a professor at Northwestern University. In this course, you will complete a foundation project to demonstrate the hands-on skills you have learned.

If you choose to view the course for free, you will not be able to earn a certification.

Cost:$59 per month (or select Audit to watch for free)

Long:Custom made but most people need 6 months to finish

Skill Level:Beginner

Recommended for:Professionals who want to learn more about effective social media strategies.

You will learn:

  • Use of social analysis tools
  • Become an influencer
  • Development of attractive content
  • Creation of a complete strategic plan for social media marketing

Social Media Marketing Basics | Electronic Marketing Institute

Most courses use video as part of their format, but eMarketing only offers an eBook for their curriculum.

This is a great option if you learn better through reading than watching videos.

There are 25 chapters including a glossary and sample exam questions. Thecovers basic topics like social networking to more advanced content like social analysis.


Long:E-book with 165 pages

Skill Level:Beginner

Recommended for:People who prefer reading to watching videos.

You will learn:

  • How to reach your audience
  • Engage your audience with your content
  • How to incorporate blogging into your strategy
  • Creating a social media strategy.
  • How to measure social media performance
  • Tools for managing social networks.

Marketing in social networks | Akkadian

This course has 35Beginner lessons on using Facebook, Twitter, Instagram, Google, Yelp, and LinkedIn.

You can also sign up for assignments that will help you build a portfolio of your newly acquired skills.

The course is quite basic and aimed at people who are not familiar with social media.


Long:it varies

Skill Level:Beginner

Recommended for:People who want to start using social networks and are completely new to it.

You will learn:

  • Configure social media profiles
  • Creation and publication of social media posts.
  • Development of a social media strategy.
  • Tips and tricks to stand out from the crowd
  • Automation of your publications
  • measure engagement
  • Manage User Ratings

Digital Marketing Basics | Google

Digital Marketing Basics covers all aspects of marketing your business online.

SEO, social networks, content marketing and web analytics are just a few topicsThis course will teach you.

While there are some deep dives, most of the content just covers the basics. After passing the 40-question exam, you'll earn an industry-recognized certification.


Long:40 hours

Skill Level:Beginner

Recommended for:Social media managers who want a holistic view of digital marketing

You will learn:

  • Data and information analysis
  • Business strategy
  • content marketing
  • advertisement
  • electronic commerce
  • E-Mail Marketing
  • market locally
  • Optimization for web and mobile devices
  • Search engine marketing (SEM)
  • SEO
  • social media
  • Video

Social Media Marketing Courses: Intermediate to Advanced

Advanced social advertising | hootsuite academy

Organic social media and paid advertising are two different strategies. If you need to develop your social media advertising skills, this is the course for you.

it teaches youhow to use ad tools, track your campaign, and social ad best practices.

Cost:249 $

Long:4 hours and 30 minutes

Skill Level:mediator

Recommended for:Social media managers who want to master the art of runningpaid advertising campaignson Facebook, Twitter, LinkedIn and Instagram

You will learn:

  • campaign goal setting
  • Using remarketing and similar audiences
  • Creating and testing social media ads.
  • Measuring the effectiveness of advertising campaigns

Advanced Social Media Strategy | hootsuite academy

This course is aimed at managers, strategists and executives. It will give you a complete understandinghow to build and scale social networks in complex organizations.

The program was developed by S.I. Newhouse School of Public Communications at Syracuse University, meaning you will receive an academically recognized certification.

Cost:999 $

Long:20 hours

Skill Level:Progressive

Recommended for:Experienced professionals interested in developing strategic skills to lead entrepreneurial organizations.

You will learn:

  • What to look out for to create a social media strategy
  • How to create strategies that support social media goals
  • How to tell your brand story on social media
  • How to develop guidelines for influencers
  • Best practices for listening and monitoring social media

Social Network Management Courses: Individual Networks


Professional Certificate in Social Media Marketing | Goal

The Meta Social Media Marketing course for Facebook (and Instagram) consists of 6 courses.

coppereverything from social media management topaid advertising on facebookand Instagram.

While the focus is on meta tools, you can apply strategic skills to non-meta platforms.

You will also complete a foundation project to demonstrate the practical skills you have learned.

If you choose to view the course for free, you will not be able to earn a certification.

Cost:$59 per month (or select Audit to watch for free)

Long:About 100 hours, but it is individual.

Skill Level:Beginner

Recommended for:Professionals who want to learn how to build a social media presence for businesses with a focus on paid advertising.

You will learn:

  • Create engaging content
  • Interact with users of social networks
  • Manage a content calendar
  • Measure the success of publications.
  • Create effective ads on social media
  • Create ads in Meta Ads Manager
  • Measure the success of advertising campaigns

Additional Resources:Meta also offersFree courses on Facebookfor starters.


Instagram Training | central point

This Hubspot course is for teachinghow to create and implement a successful Instagram strategy.

There are 6 courses, each with its own quiz. You will not receive a certificate at the end of this course, but you will have gained knowledge of using Instagram for business.


Long:2 hours and 30 minutes

Skill Level:Beginner

Recommended for:Social media marketers who want to learn how to create an effective Instagram marketing strategy.

You will learn:

  • The elements of a successful Instagram strategy
  • Creating remarkable content for Instagram
  • This is how you get more followers
  • Instagram Ads Settings
  • Content creation for Instagram ads
  • Evaluation of your Instagram advertising campaigns

Additional Resources:meta offersFree Instagram Coursesfor starters. You can also check oursGuide to Instagram courses to improve your skills.

LinkedIn Training

Marketing Without LinkedIn | LinkedIn learning

LinkedIn shows you how to reach your audience organically through the LinkedIn platform.

This training includesHow to use LinkedIn for personal brandingmito market your business.

It's a great option for anyone who wants to learn how to create compelling content for LinkedIn, whether it's their personal profile or a company page.

Cost:Free for a month trial or $29.99 for lifetime access

Long:57 minutes

Skill Level:Beginner

Recommended for:Professionals who want to use LinkedIn to reach their target audience

You will learn:

  • Build an effective profile or business page
  • Share relevant content
  • Redes his LinkedIn
  • Use employee representation to grow

Courses on TikTok

How to build your personal brand on TikTok | Influencer Marketing Hub

This one is for influencers and companies.

Covers everythinghow to use TikTok to learn how influencers and brands work together.

Creating a successful TikTok marketing strategy takes work, but it can be rewarding.


Long:about 3 hours

Skill Level:Beginner

Recommended for:People who want to become content creators on TikTok or marketers who want to learn how the creator economy works.

You will learn:

  • The basics of TikTok
  • Create your character
  • building your audience
  • increase engagement
  • collaboration with brands
  • Earn more money as an influencer

Additional Resources:Offers from TikTokvarious free modulesfor those who are new to TikTok.

Free Twitter Courses

Twitter flight school | chirp

look no further thanFlight School Twitterfor free courses on Twitter.

It offers various badges for people to learn.Ads Manager basics. You'll also learn how to get started with and use TwitterTwitter for creatives.

Each course contains several comprehensive lessons based on the topic. You must pass the placement test with a score of at least 80% to earn a badge.


Long:2-4 hours depending on the course

Skill Level:Beginner

Recommended for:Social media managers who want to improve their Twitter marketing skills

You will learn:

  • Create your first advertising campaign
  • Measuring the success of an advertising campaign
  • Creating a Twitter content strategy
  • Use your brand voice

Pinterest Course

Pinterest-Marketing-Domain | udemy

Pinterest Marketing Mastery teaches youHow to use Pinterest to drive traffic to your website.

It's perfect for beginners as it explains how to create a Pin and develop a general marketing funnel. It also shares tools to help you create a streamlined pin.

Cost:16,99 US-Dollar

Long:1 hour and 12 minutes

Skill Level:Beginner

Recommended for:Social media managers new to using Pinterest as part of their marketing strategy

You will learn:

  • Create a Pinterest funnel
  • Quality pin creation
  • Automation for Pinterest
  • Find inspiration for pins

Additional Resources:Pinterest offers severalFührerto use the platform for business and advertising.


YouTube Creator | youtube

YouTube Creators is pretty much the one-stop shop for everything you need to create content on YouTube.

While it's aimed at content creators, businesses and social media managers who are new to YouTube marketing can also benefit from this feature.

They frequently post new and updated contentHow do I create a strategy on YouTube?.


Long:it varies

Skill Level:Beginner

Recommended for:Content creators and social media managers who want to start a YouTube channel and improve their growth

You will learn:

  • Getting started on YouTube
  • Build your community
  • How to make money on YouTube
  • expanding your channel
  • Policies and Policies
  • Understand YouTube Analytics

Mark Cuban once said, “Learn, learn, learn. The greatest competitive advantage is knowledge.”

It's time to invest in yourself because that's the highest ROI you can get.

Are you ready to start your learning journey? to collectAcademia Hootsuitetoday to access the best social media training courses created by the pros and experts at Hootsuite. Then use Hootsuite to easily apply your new knowledge and skills. Try it for free by clicking the link below!


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